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Pitti Uomo 93 - preview to the week in Florence

The bi-annual "week in Florence" is again behind. After missing the trip to the fair last June, Pitti Uomo 93 was again a great way to start the year. And as the Pitti Uomo 82 was the first time I visited inside Fortezza da Basso, this was in fact my 12th visit to the fair.

Both the fair itself as well as my main purpose for traveling there have changed during the years. This time I thought I would come up with a short daily description of our week and my thoughts. But this first post will consist mainly of pictures and the short video we made of the week.

Pitti Uomo 93 with the DLA and crew

This time was bit different kind of trip for us. Usually I have traveled with Olli and Tuomo from Sauma and with Mika from our DLA-team. And a couple of times my spouse Malin has also been with us. But as Finland was named as the guest nation of the fair, we decided that we would travel with the whole So it was about the Finnish taking over Florence.

And as Finnish we weren't alone. It was great to see so many Finnish people in Florence and at the fair. Maybe in the future we will see more Finnish brands making their way to the top as well.

As you can see from the pics, this time I was traveling with a quite casual wardrobe. And by casual in this case I mean that I wore a suit with a tie only for a one day of the fair.

In addition to that I wore a tie for the evening parties. But for the days I trusted on chunky knitwear and bit more relaxed garments. In addition to the pictures and as a preview for the upcoming posts shortly three points that were trending at the Pitti Uomo 93.

  • The clearest trend was probably the volume of earthy and monochrome tones. A lot of shades of brown, camel, dark blue, green and gray. Striking colors and attention seeking attires were definitely decreasing.
  • More generous cuts soft tailoring and classic outerwear.
  • Heavier knitwear, corduroy suits, sport coat and outerwear and casual elements combined with classic tailoring. All of these you could have seen and forecast by following the trends on magazines, blogs and instagram. And all of these were clearly featured in Florence.
Pitti-Uomo 93 - on-the-top-of-Florence

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