Founded in 1911 by Luigi Bianchi, Lubiam (that actually stands for LUigi BIAnchi Mantova) is one one of the oldest clothing companies in Italy. The company that manufactured clothing for both men and women until the 1920s (when it decided to drop the women line) is still controlled and run by the fourth generation of the Bianchi family.
As expected the Lubiam stand at this summer Pitti Uomo was absolutely one of my favorites. It was the last day we went to see it (quiet, not that much people around, so we got all the time we wanted to see through the collection) and I have to admit that I really enjoyed just to walk around the stand looking at the set up and styling trying to what I’ll go after once these pieces hit the stores.
This is what you are going to see (and wear) next spring, including L.B.M 1911, the more classic Lubiam 1911 and also the line Luigi Bianchi Mantova.