Scandinavian simplicity combined with Italian craftsmanship and tradition

Eton S/S ´14 @ Pitti Uomo 84.


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The S/S ´14 collection of Eton Shirts gives credit for hope, dignity, elegance and strength, elements they see as key ingredients for a man who wants to be well-dressed and elegant. It’s a collection for the men who does not necessarily need to wear a suit and shirt but still enjoy being able to do that.

One feature worth mention regarding the collection is that it will be launched step by step so that there will be new designs and fabrics coming up various times during the season and each month has its own individual color themes and expressive patterns. 

In terms of fit, Eton will also present a new “super slim” fit for the Red Ribbon collection; Shirt that features a slimmer fit and shorter length, helping it to accentuate the body of its wearer.

For the S/S ´14 there’s also two new collar choices for the Red Ribbon, a pointed collar featuring pointed, sharp angles and a collar pin, and secondly a traditional tab collar, inspired by the recent James Bond Skyfall-movie. 

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(Lots of polka dots is going to be seen during next spring season)

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The Green Ribbon collection as usual is even more (than red ribbon) about the versatility, trying to give one an opportunity to leave behind the decision whether a shirt should be worn for the office and business or for more casual “everyday wear”.  In terms of materials there’s this time choices such as soft “Chelsea flannel”, super easy “Hampstead poplin” and a bit more special “Greenwich zephyr”. Also two main collar options for the line, an extreme cutaway and a classic button-down.

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Patterns…

Definitely not everyone’s cup of tea but there’s once again some bold and could be said even bolder patterns for those who want their shirts to be “one of a kind”. These also will be launched step by step, starting with the vintage robot pattern in January, continuing by the strong Hawaii patterns in February and finally the dark octopus design for example will make its debut in March.

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DnA

For the next spring and summer Eton has also developed thirteen new exclusive fabrics for the DnA collection, an absolute favorite of mine. DnA-shirts are all handmade in the small Swedish village, GÃ¥nghester where Eton for more than 85 years ago started its production in the first place.

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Accessories - step up your bracelet game

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Cocktails above the city

In the middle of the week Eton held a party which I was lucky enough to be invited and participate. The party was held on the glamorous rooftop of Excelsior Hotel featuring an amazing view all over Florence.

Great party, great people, a lot of food and drinks, good music and nice vibes all together. The dress code (black&white) though was a bit tough to pull off in the heat and humidity of summery Florence.

Once again, a huge shout out for all the people at Eton!

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Find the review and pics regarding the upcoming F/W ´13 collection of Eton presented at Pitti in January (and also some more details of the different lines of the brand) here.


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