Scandinavian simplicity combined with Italian craftsmanship and tradition

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15/05/2015 - Friday details

It's been quite a crazy busy week - so starting the weekend with just a few detail shots from today. Woke up this morning at 5am to get ready for a work-related TV-interview, which can be seen from my face at the pics. Wearing: Suit: Vaatturiliike Sauma (mtm) Shirt: Eton of Sweden Tie & PS: Berg&Berg Shoes: Crockett&Jones Pics by Malin Sandberg

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Eton F/W ´14 @ Pitti Uomo 85

In three weeks it’s on again as the Pitti Uomo 86 starts on the 16th of June. However I realized there’s still few F/W-collections presented in January I haven’t covered here. And as the short summer we got here last week seems to be gone again it’s a good time to take a look at the last F/W-presentations before starting to wait for the S/S ´15 that will be introduced when it’s time to hit Florence again. Eton of Sweden fall ´14 preview Once again Eton collection gave a full glimpse of what’s coming covering their ranges from the “Green Ribbon” which combines casual fabrics, garment washing and innovative details to “Red Ribbon” that’s made to refine and reinvent the modern...

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Eton S/S ´14 @ Pitti Uomo 84.

The S/S ´14 collection of Eton Shirts gives credit for hope, dignity, elegance and strength, elements they see as key ingredients for a man who wants to be well-dressed and elegant. It’s a collection for the men who does not necessarily need to wear a suit and shirt but still enjoy being able to do that. One feature worth mention regarding the collection is that it will be launched step by step so that there will be new designs and fabrics coming up various times during the season and each month has its own individual color themes and expressive patterns.  In terms of fit, Eton will also present a new “super slim” fit for the Red Ribbon collection; Shirt that features a slimmer fit...

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Eton shirts F/W ´13 @ Pitti Uomo

“Tradition of excellence” Two more F/W ´13 collection reviews from Pitti Uomo 83 left before starting to get ready for the next fair in June and collections for next spring and summer. The first one of these two left is Swedish Eton shirts. Eton is probably one of the best known shirt brands in Finland and in the whole Scandinavia. This is easily explained by the fact that there are very many retailers that have Eton in their selection but also by the reason that there’s not many Scandinavian manufacturers in the menswear-scene that could really compete with the brands coming from Italy, Great-Britain, US or Japan for example. However Eton is one of them. If I need to find one...

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