Meermin launches new website and mto-program
Spanish Meermin has recently launched a new website including clearer, simple and fresh look & lay-out. But what’s most interesting part of the “reformation” is their newly launched mto-program. New Meermin MTO-group program According to the site Made To Order Group is a new & very dynamic way to offer clients a wider range of possibilities. The system is based on crowd sourcing method, where it is left for the clients to decide what items move on to production and what doesn’t. The program works so that customers support the new item they like and once the number of units supported reaches the campaign goal, the item is successfully funded and Meermin starts the production. This means that Made To Order groups are all-or-nothing, if the 100%...