Scandinavian simplicity combined with Italian craftsmanship and tradition

The GIGI fall and winter 2015 - Pitti Uomo 87


Italian The Gigi presented at Pitti Uomo now their third full collection. With an aim to experiment and to create new innovations in terms of materials, processing techniques and finishes the collection continues to renew the view and understanding of classic #menswear.

In general it could be said there was not much new or revolutionary presented during the fair in Florence - which for anyone - like me - who values simplicity and minimalism is pretty much a good thing. That said the approach by The Gigi and the way of thinking by Boglioli brothers Mario and Pierluigi that clearly differs from many classic #menswear brands and takes us away from the comfort zone - while still paying attention to the quality - feels fresh and appealing at the moment.

The shapes of the things to come

Continuing to take inspiration from architecture, the theme for fall and winter 2015 collection by Gigi rises from geometry and asymmetry. Through the selection there is an objective to create - as they say - personalized harmony through simple forms, basic colors and exclusive fabrics choices as well the way the garments and fabrics are treated. 

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The Gigi paid a lot attention to the shawl collars in their previous collections. This time they were not the only one as shawl collars were seen in many collection through the fair.

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Something between formal and casual - navy blue suit combined with a cardigan, colorful scarf and sneakers.

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The trend for skinny trousers and narrow leg openings might be coming to an end? At least if you take a look at the selection by Gigi.

Inspired by workwear and streetwear

Another theme that was strongly reflected in the collection was the influence of  workwear and streetwear - as the collection includes a wide selection of casual sweatshirts (some made from similarly patterned fabrics than sport coats), trousers, work jackets and shirts - all layered together with the more dressed-up pieces. This time they have also tried to create a so-called “total look” which would combine Gigi pieces from head to toe - being suitable for not just one (casual or formal) but for multiple occasions at the same time.

The Gigi is already available in many of very well-known and high-quality stores and web stores such as Trunk Clothiers, Frans Boone and Spiga3 (selection coming up) for example. One thing that remains to be seen however is - will the stores and buyers of those stores be bold enough to take these pieces shown to their selection. Even though I’m not sure if I personally could pull off these pieces - I hope at least some of the stores will storage them as I know there are people who surely would be interested to try.

In this post I’ve used - in addition to my own - the pics by Gigi as they in my opinion really well embodies the idea behind the collection - or at least how I think it should be interpreted.

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And finally some outtakes from the booth at Pitti - unfortunately my pics do not make justice for the fabrics and textures of the garments.

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In case you want to read more about The Gigi check out the posts below:

Shawl collar jackets

The Gigi spring and summer 2015 - Pitti Uomo 86

The Gigi fall and winter 2014 - Pitti Uomo 85


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