Scandinavian simplicity combined with Italian craftsmanship and tradition

The GIGI S/S ´15 @ Pitti Uomo 86


One of the most expected collections to see at Pitti Uomo this time was definitely The GIGI, a company founded by brothers Mario and Pierluigi Boglioli. After seeing their first collection (f/w ´14) presented in January the hopes of seeing something new, interesting and inspiring were high. And  together with Eidos Napoli the collection of The GIGI was definitely one the highlights of the fair.

Fashion resides within bodies and architecture dresses places

The theme and inspiration for the S/S ´15 collection by GIGi is the intersection of fashion and architecture. As said by themselves, for both it’s a question of volumes and for both it’s challenging to pursue and anticipate changing times.

The collection itself (as the first one seen in January) is  a bold and innovative play in terms of materials and patterns used. Jaquard and Fil Coupé interplay with weaves and interwaven threads with strong tones combine materials such as linen, cotton, wool and mohair. All in all the collection is pursued by the perceptual expedience in colors, dimensions both symmetrical and asymmetrical movements that are applied to the classic pieces of men’s wardrobe.

The pieces shown (which of course is not the full collection) are not made for everyone and they are bold as they are but for anyone looking to spice up their look and have a bit of variation to the wardrobe The GIGI is definitely worth taking a look.

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The booth itself was made to be very clean and simple, to show the use of architecture as an inspiration for the collection and clearly demonstrated in pieces such as this double-breasted blazer.

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Simple yet effective. Softly tailored blue cotton jersey jacket to be combined for example with light denim and a t-shirt for a casual summer look.

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One of my personal favorite pieces of the collection was this green double-breasted jacket. In the close-up can be seen the little details such as woven texture and marble buttons.

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Shawl collar “sport coat” - as cosy as a cardigan.

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