In terms of recognizable “brand identity” Eleventy is one of my personal favorites. The visit at their booth in the first day of the fair did not really surprise me - as the company seemed to continue playing by their strengths - keeping things simple and clean, offering a diverse and “easy to combine” selection that would make a great base to build a wardrobe for any men.
As usual, in terms of colors Eleventy trusts the basics - blue, grey, brown and burgundy. However for the upcoming fall the color palette has been slightly darkened. Lighter grays have been complemented with darker hues and tones in general a bit deeper shades and tones have been used. Even the blues and other colors are more burnt than earlier.
As said by themselves - combining casual elegance & comfort with classic taste and modern interpretation are the key words of the collection.
Dressed-up casual - the most classic Eleventy.
Burgundy, together with shades of blue and grey was one of the dominating colors in the collection.
Hiking boots with a lambswool lining and thick rubber sole - would look great when paired with a pair of dark denim and a chunky roll neck sweater.
One of the new innovations that was presented - down filled quilted fabric jacket featuring a particular thermo-adhesive technique making the jacket “seamless” and so prevents unwanted feathers from sticking out.
Casentino will still be a dominating part of collection next fall and Eleventy made no exception.
Platinum Collection - all about quality and cashmere
At the show Eleventy also presented their new Platinum Special Collection - the keyword of which was cashmere. A refined excellence, quality and attention to detail are what lie at the center of this collection. A creative concept of high-end pieces; rare, pure, unique and precious like platinum, which this collection "pays homage to". All pieces in the collection feature at least 30% of cashmere (mixed with wools, silks and cotton).