Scandinavian simplicity combined with Italian craftsmanship and tradition

Eton of Sweden spring and summer 2015 @ Pitti Uomo 86


For the spring and summer ´15 by Eton has gone far, some might say pretty unlikely sources to find inspiration. In terms of prints there are influences taken for example from the TWA Terminal at JFK Airport designed by the Finnish architect Eero Saarinen resulting as a unique airplane print seen on shirts, scarves and pocket squares and inspiration from Hawaii displayed as a distinctive sunset palm prints for the casual shirts. 

For a more traditional business look with “a modern twist”, the collection features shirts with small prints and micro-patterns such as small paisley print and a sophisticated floral shaped dots.

As before, one of the things that is worth mentioning in terms of the collection is the versatility. Some of the designs can fairly be said to be "over the top" (and probably I personally could not wear those or pull them off) but in general the collection is nicely balanced between dressed-up, formal and casual. Moreover there are multiple pieces that are as well compatible to wear as well with your suit and sport coat but that will work just as well when combined with a pair of jeans and a sweater.

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Shirts and accessories at the Eton stand were presented together with jackets and suiting from Eidos Napoli. Eton x Eidos is definitely one if not the most interesting collaborations that will be seen this fall. The lauch will happen @Stockholm Fashion Week where DLA will also be in place. More detailed preview coming up.

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Tab-collar was definitely one of the trends seen on Pitti Uomo 86. Eton has been having it featuring collection already couple of last seasons and it’s still there.

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In terms of fabrics the “pop-thing” of the season is Hoxton Linen. The pigment dye on top fades out when garment is washed, giving the shirt a bit more rough and vintage look.

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Checks and linen - Button-down collar made with a nice roll.

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Small prints and micro-patterns - these can even be displayed in a business-attire, just keep rest of the outfit as simple and plain as possible.

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As always Eton also has the more bold prints, colors and patterns presented in the collection.

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Check out the Eton F/W ´14 collection preview from here.


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