Scandinavian simplicity combined with Italian craftsmanship and tradition

Eton of Sweden - Pitti Uomo 87


Swedish shirt maker Eton is not just one the multiple different shirt makers any more. Last year they launched the most interesting collaboration - when it comes to #menswear - with Eidos Napoli and season after season they seem to step up their game not just in terms of shirts but with the range of accessories and overall look and feeling of the brand as well. But well, when a brand has a guy like Sebastian Dollinger as their head of design - what else can one expect.

For the upcoming fall and winter season Eton has searched inspiration from nature; The impact of landscape and wild habitants by the Swedish archipelago is shown in the Autumn/Winter 2015 Collection through different prints, material choices and even in detailed figures showcasing the wildlife in the form of foxes pine cones and birch trees.

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Eton fall and winter 2015 - business and micro prints

The nature theme is seen through the Eton collection as for example the fox has made its way into the shirts. According to Eton the fox micro pattern print symbolizes the new playful business attire - something the brand is aiming for. Micro prints actually have a big role in the collection as they come in a number of styles €“ which all do not however originate from the woods. There is for example a winter leopard print added to soft flannel fabrics, there is birds flying in the space featuring the red ribbon business shirts and there is some printed denim on the green ribbon line.  

All in all Eton comes up (once again) with a collection that is versatile and offers a little bit of something for everyone. It’s understandable that everyone can not be thrilled about big patterns or leopard prints but as Eton serves a full selection of plain options made for formal and business occasions - one can found a favorite from there. 

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Accessory of the year 2015 - lapel pin?

The accessory-line of Eton is also inspired by the forest. Collar pins and cufflinks featuring foxes, pine cones and birch trees €“ chic and detailed (Scandinavian) individuality at its best. 

Personally really fond of these collar pins as I think they are an easy and elegant way to add that “little extra” to your outfit. Is here one of the upcoming trends in #menswear - that’s to be seen.

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Below myself on the first day of the fair, wearing the fox collar pin. Picture courtesy of Four Pins, shot by Christopher Fenimore.


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