Scandinavian simplicity combined with Italian Craftsmanship.

Blog — made in sweden RSS



Eton shirts F/W ´13 @ Pitti Uomo

“Tradition of excellence” Two more F/W ´13 collection reviews from Pitti Uomo 83 left before starting to get ready for the next fair in June and collections for next spring and summer. The first one of these two left is Swedish Eton shirts. Eton is probably one of the best known shirt brands in Finland and in the whole Scandinavia. This is easily explained by the fact that there are very many retailers that have Eton in their selection but also by the reason that there’s not many Scandinavian manufacturers in the menswear-scene that could really compete with the brands coming from Italy, Great-Britain, US or Japan for example. However Eton is one of them. If I need to find one...

Continue reading