Scandinavian simplicity combined with Italian craftsmanship and tradition

The Gigi F/W ´14 @ Pitti Uomo 85


New project by the Boglioli brothers

“New ideas surround us everywhere, yet keen instincts are required to understand them and capture their essence.

We are curious, passionate, attentive and naturally love to seek out new things, without ever falling head over heels over them.”

This is how Boglioli brothers Mario and Pierluigi started their letter sent before Pitti Uomo 85 in January, where the first collection of newly invented brand Gigi was presented. They both earlier sold their shares in the company that still bears their name - but now they are back in business.

By their own words they want to experiment and research to create new innovations in terms of materials, processing techniques and finishes and the collection seen in Florence definitely seems to keep this promise.

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One of the most interesting point of views in the collection are the different prints and processing techniques in terms of the fabrics.

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Beautiful herringbone cashmere in reddish tones. I’d love to wear with denim and off-white roll neck.

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Don’t look back” is the motto that stands on the tag of every Gigi piece. They want go forward - not look behind.

Gigi F/W ´14 in a nutshell

The pieces of the collection is build on the use of Neapolitan-shoulders and minimal structure in jackets to create and increase maximum comfort. The softness and treatments of fabrics used along with the high degree of handwork invested in each piece results in a line that is interesting, challenging, creative and distinguishable.

This was definitely one the highlight collections for me during the whole fair and I look forward to see what they will come up with in the future.

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The use of shawl-collars was a stand-out-detail that was repeated both in blazers and outerwear. This jacket bringing together and combining a normal blazer and a cardigan was cozy as hell.

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Patch pockets and shawl-collar makes this overcoat to be something different than your normal ulster.

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More prints and effective finishes.

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Tried on almost all the pieces and the softness of fabrics makes most of them to feel like a second skin. This shawl collar wool cardigan / blazer (pics above) was one of my favorite items. Looking forward to see it in stores in the fall.

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