Scandinavian simplicity combined with Italian craftsmanship and tradition

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The Gigi F/W ´14 @ Pitti Uomo 85

New project by the Boglioli brothers “New ideas surround us everywhere, yet keen instincts are required to understand them and capture their essence. We are curious, passionate, attentive and naturally love to seek out new things, without ever falling head over heels over them.” This is how Boglioli brothers Mario and Pierluigi started their letter sent before Pitti Uomo 85 in January, where the first collection of newly invented brand Gigi was presented. They both earlier sold their shares in the company that still bears their name - but now they are back in business. By their own words they want to experiment and research to create new innovations in terms of materials, processing techniques and finishes and the collection seen in...

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