Scandinavian simplicity combined with Italian craftsmanship and tradition

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The GIGI fall and winter 2015 - Pitti Uomo 87

Italian The Gigi presented at Pitti Uomo now their third full collection. With an aim to experiment and to create new innovations in terms of materials, processing techniques and finishes the collection continues to renew the view and understanding of classic #menswear. In general it could be said there was not much new or revolutionary presented during the fair in Florence - which for anyone - like me - who values simplicity and minimalism is pretty much a good thing. That said the approach by The Gigi and the way of thinking by Boglioli brothers Mario and Pierluigi that clearly differs from many classic #menswear brands and takes us away from the comfort zone - while still paying attention to the quality -...

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Shawl collar jackets - Inspired by THE GIGI

Shawl collars are mostly associated with either knitwear (shawl collar cardigans) or formal wear (tuxedos). Sometimes it is used in military inspired coats but rarely seen as a feature of sport coats or "classic" overcoats. Today taking a look of something a bit different. Last January at Pitti Uomo, Italian "newcomer" The GIGI presented their collection for this fall and winter season (read more about the collection here) and as I mentioned then the use of shawl-collars that was repeated both in blazers and outerwear was definitely a stand-out-detail that absolutely aroused my interest. Recently pieces from The GIGI were featured at Japanese online magazine bronline.jp. The use of shawl collar brings a nice touch of casualness and coziness to otherwise...

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The GIGI S/S ´15 @ Pitti Uomo 86

One of the most expected collections to see at Pitti Uomo this time was definitely The GIGI, a company founded by brothers Mario and Pierluigi Boglioli. After seeing their first collection (f/w ´14) presented in January the hopes of seeing something new, interesting and inspiring were high. And  together with Eidos Napoli the collection of The GIGI was definitely one the highlights of the fair. Fashion resides within bodies and architecture dresses places The theme and inspiration for the S/S ´15 collection by GIGi is the intersection of fashion and architecture. As said by themselves, for both it’s a question of volumes and for both it’s challenging to pursue and anticipate changing times. The collection itself (as the first one seen...

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THE GIGI F/W ´14 lookbook preview

A while ago, after Pitti Uomo 85 I wrote about THE GIGI, a “newcomer” on the market. The GIGI is a project by Mario and Pierluigi Boglioli who with this new label want to experiment, research and to create new innovations in terms of materials, processing techniques and finishes. Recently I just got a glimpse of their upcoming look book which - even though it’s almost summer - I wanted to share. The pictures seen below really nicely showcase the collection that’s build on softness, maximum comfort, rough textures and sporty feelings without making any compromises in terms of quality. The softness and treatments of fabrics used along with the high degree of handwork invested in each piece results in a...

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The Gigi F/W ´14 @ Pitti Uomo 85

New project by the Boglioli brothers “New ideas surround us everywhere, yet keen instincts are required to understand them and capture their essence. We are curious, passionate, attentive and naturally love to seek out new things, without ever falling head over heels over them.” This is how Boglioli brothers Mario and Pierluigi started their letter sent before Pitti Uomo 85 in January, where the first collection of newly invented brand Gigi was presented. They both earlier sold their shares in the company that still bears their name - but now they are back in business. By their own words they want to experiment and research to create new innovations in terms of materials, processing techniques and finishes and the collection seen in...

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